While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers
This is being seen as the FMCG major’s foray into the wellness and nutrition category
Prior to this, Nath was with OZiva as Head of Marketing
The brand has roped in Padukone for her stance on fitness and mental wellbeing
Samantha will be seen in two new campaign films around fitness and beauty
By initiating this movement, OZiva encourages users to participate, post and share their PCOS stories online