Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
As part of the partnership, the actor will represent the brand's Raho Safe range
Conceptualized by Wunderman Thompson South Asia, a video series for each day of the week was created
ITC is also working closely with district administrations across 17 states to provide essential food items like atta, noodles, biscuits, juices and hygiene products to people in distress
In response to the COVID-19 crisis, CavinKare has introduced hand sanitizers in various SKUs across three brands to cater to the needs of consumers
The campaign kick-started with the launch of a TV campaign on March 4 and is being further amplified across print, digital and social media
Sanon will feature in a campaign film conceptualised by Brand David for Vivel's cooling portfolio of soaps and body washes
Consolidated net profit grew 8.7% to Rs 397.7 crore, up from Rs 366.1 crore in the corresponding period last year
The product portfolio comprises of a range of hair colours such as Indica Easy, Indica Crème and Indica 10 Minutes powder hair colour
Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience
The products are available across Birla centres as well as their website, and will soon be launched on popular e-commerce sites