Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more

Sohini Ganguly Jul 5, 2024 8:51 AM

As part of the partnership, the actor will represent the brand's Raho Safe range

exchange4media Staff Jul 16, 2020 10:56 AM

Conceptualized by Wunderman Thompson South Asia, a video series for each day of the week was created

exchange4media Staff May 3, 2020 6:00 PM

ITC is also working closely with district administrations across 17 states to provide essential food items like atta, noodles, biscuits, juices and hygiene products to people in distress

exchange4media Staff Apr 9, 2020 3:11 PM

In response to the COVID-19 crisis, CavinKare has introduced hand sanitizers in various SKUs across three brands to cater to the needs of consumers

exchange4media Staff Apr 4, 2020 4:00 PM

The campaign kick-started with the launch of a TV campaign on March 4 and is being further amplified across print, digital and social media

exchange4media Staff Mar 14, 2020 11:27 AM

Sanon will feature in a campaign film conceptualised by Brand David for Vivel's cooling portfolio of soaps and body washes

exchange4media Staff Mar 5, 2020 6:38 PM

Consolidated net profit grew 8.7% to Rs 397.7 crore, up from Rs 366.1 crore in the corresponding period last year

exchange4media Staff Jan 31, 2020 7:37 PM

The product portfolio comprises of a range of hair colours such as Indica Easy, Indica Crème and Indica 10 Minutes powder hair colour

exchange4media Staff Jan 28, 2020 1:49 PM

Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience

exchange4media Staff Jan 19, 2020 6:00 PM

The products are available across Birla centres as well as their website, and will soon be launched on popular e-commerce sites

exchange4media Staff Jan 7, 2020 4:57 PM