personal-data

DPDP Act: Industry roots for a balance between data protection and innovation

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Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake

Shantanu David Aug 26, 2024 9:21 AM

Contextual advertising: What’s the secret behind the resurgence?

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Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it further, share experts

Shantanu David Jul 5, 2024 9:06 AM

Govt withdraws Personal Data Protection Bill, new legislation on the cards

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The bill was introduced on December 11, 2019

exchange4media Staff Aug 3, 2022 5:47 PM