The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth

e4m Staff Jun 17, 2026 10:09 AM

DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast

e4m Staff Jan 6, 2026 1:18 PM

Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake

Shantanu David Aug 26, 2024 9:21 AM

Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it further, share experts

Shantanu David Jul 5, 2024 9:06 AM

The bill was introduced on December 11, 2019

exchange4media Staff Aug 3, 2022 5:47 PM