DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it further, share experts
The bill was introduced on December 11, 2019