Sharma, Director - Brand Marketing, PhonePe, says besides commercials on TV, the brand will definitely be on other media, spanning social and digital
Laurent Ezekiel, Chief Marketing & Growth Officer, WPP, spoke about how brands need to constantly evolve and explore new opportunities outside their own sectors
Expected to set a new viewership record, IPL 2020 is attracting advertisers from across sectors giving the broadcaster the confidence to quote higher prices for ad slots
Amazon, PhonePe and Dream 11 have reportedly been signed up as co-presenting sponsors