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We expect audiences in much greater numbers to watch IPL this year: Richa Sharma, PhonePe

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Sharma, Director - Brand Marketing, PhonePe, says besides commercials on TV, the brand will definitely be on other media, spanning social and digital

Tasmayee Laha Roy Sep 8, 2020 8:10 AM

e-TechManch: The future of marketing is about the constant need for change

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Laurent Ezekiel, Chief Marketing & Growth Officer, WPP, spoke about how brands need to constantly evolve and explore new opportunities outside their own sectors

exchange4media Staff Aug 29, 2020 9:59 AM

IPL sponsors look at rejuvenating buyer’s sentiment

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Expected to set a new viewership record, IPL 2020 is attracting advertisers from across sectors giving the broadcaster the confidence to quote higher prices for ad slots

Tasmayee Laha Roy Aug 26, 2020 9:22 AM

Star signs up 10 sponsors for IPL 2020

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Amazon, PhonePe and Dream 11 have reportedly been signed up as co-presenting sponsors

Simran Sabherwal & Tasmayee Laha Roy Aug 25, 2020 12:38 PM