Ventes and Picsart also rolled out a 5-day Tanishq Challenge where creators were challenged to use various backgrounds and a Tanishq necklace to make creative edits
They won the award for the 'Best Campaign - Use of Mobile and Mobile Monetization' category
With India featuring among its top three markets, the photo and video editing platform is putting a great emphasis on the localisation of tools and content
The social media campaign was crafted to boost engagement with Mynta's audience during its 6-day marquee event