Time to rebuild trust between brands and agencies
This edition of Naziyanomics dissects the tussle between brands and ad agencies, and wonders if a joint committee is the way forward
pitches
India among 5 dynamic global markets: COMvergence report
The report deals with spends across categories globally, new business moves and local pitches
Croma on the lookout for a new creative agency, invites pitches
The omni-channel consumer electronics retailer Croma invites creative agencies to submit their elevator pitches by 25th Jan 2022
How Covid has forced the ad world to rewrite rules of pitching
Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations
Covid-19 derails traditional pitches
Pandemic puts on hold traditional pitches aiming at long-term strategic partnerships while digital pitches or those looking for immediate gains see an accelerated growth
Game of pitches goes virtual in adland
Industry observers share that the ‘new normal’ has led to advertising agencies developing streamlined operations for successfully conducting effective pitches