This edition of Naziyanomics dissects the tussle between brands and ad agencies, and wonders if a joint committee is the way forward

Naziya Alvi Rahman Aug 8, 2023 8:48 AM

The report deals with spends across categories globally, new business moves and local pitches

exchange4media Staff Sep 19, 2022 1:14 PM

The omni-channel consumer electronics retailer Croma invites creative agencies to submit their elevator pitches by 25th Jan 2022

exchange4media Staff Jan 14, 2022 2:41 PM

Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations

Misbaah Mansuri Oct 26, 2020 8:25 AM

Pandemic puts on hold traditional pitches aiming at long-term strategic partnerships while digital pitches or those looking for immediate gains see an accelerated growth

Naziya Alvi Rahman Oct 6, 2020 9:00 AM

Industry observers share that the ‘new normal’ has led to advertising agencies developing streamlined operations for successfully conducting effective pitches 

Misbaah Mansuri Apr 28, 2020 8:21 AM