positioning

Marketing whizz and 'father of positioning' Al Ries dies at 95

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Ries along with his partner Jack Trout had authored a few books on

exchange4media Staff Oct 15, 2022 8:12 PM

EPIC's ‘Soch Se Aage’ is a step towards reimagining the infotainment space

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The new logo symbolizes simplicity and the infinite experiential knowledge looped in together for both new and existing audiences

exchange4media Staff Dec 29, 2021 6:55 PM

Fastrack celebrates fearless expression of Gen Z’s fluid identity in its new campaign

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The campaign launched for the brand's new positioning ‘You Do You’ talks about staying comfortable in your skin, being positive about your body and individual experiences of self-love

exchange4media Staff Oct 23, 2021 8:37 AM

Equitas Small Finance unveils new brand positioning 'Beyond Banking'

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Through the beyond banking, Equitas goes all out on its strategy of addressing the heart and mind of the people

exchange4media Staff Sep 9, 2021 4:44 PM

Intertwined Brand Solutions bags integrated marketing mandate for Teamonk Global

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The agency’s responsibilities include framing digital creative strategies, strengthening brand positioning, offering digital innovation for Teamonk Global's online and offline campaigns

exchange4media Staff Feb 17, 2021 1:20 PM

VGC partners with Linen Club to build new brand positioning

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The new logo has been visualised in a colour and form that is both elegant and contemporary

exchange4media Staff Aug 14, 2020 12:54 PM