Marketing whizz and 'father of positioning' Al Ries dies at 95
Ries along with his partner Jack Trout had authored a few books on
positioning
EPIC's ‘Soch Se Aage’ is a step towards reimagining the infotainment space
The new logo symbolizes simplicity and the infinite experiential knowledge looped in together for both new and existing audiences
Fastrack celebrates fearless expression of Gen Z’s fluid identity in its new campaign
The campaign launched for the brand's new positioning ‘You Do You’ talks about staying comfortable in your skin, being positive about your body and individual experiences of self-love
Equitas Small Finance unveils new brand positioning 'Beyond Banking'
Through the beyond banking, Equitas goes all out on its strategy of addressing the heart and mind of the people
Intertwined Brand Solutions bags integrated marketing mandate for Teamonk Global
The agency’s responsibilities include framing digital creative strategies, strengthening brand positioning, offering digital innovation for Teamonk Global's online and offline campaigns
VGC partners with Linen Club to build new brand positioning
The new logo has been visualised in a colour and form that is both elegant and contemporary