Prabhvir Sahmey, Senior Director,  at Samsung Ads India, writes on how data-driven targeted advertising has allowed auto manufacturers to blend insights with creative storytelling

NATIVE CONTENT Nov 28, 2023 9:34 AM

When did TV stop being TV? Prabhvir Sahmey, Senior Director Samsung Ads, writes how industry’s obsession with jargons is holding everyone, including brands, back

Prabhvir Sahmey Sep 27, 2023 8:33 AM

Sahmey, Senior Director, Samsung Ads India lead, shares with e4m insights into Samsung’s content recognition tool, the advent of CTV and its potential for advertisers

Shantanu David Mar 29, 2023 9:19 AM

The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape this year

Kanchan Srivastava Dec 5, 2022 8:44 AM

At the e4m Digital 40 Under 40 Summit, the panellists discussed the significance of learning, unlearning, and relearning in the fast-paced digital world

exchange4media Staff Nov 16, 2021 8:44 AM

Sahmey, Samsung Ads’ Senior Director-India and South East Asia, says India is the first market where they are launching a Demand Side Platform-first strategy

Javed Farooqui Aug 26, 2021 8:20 AM