Prateek Bhardwaj named CCO & Head of Creative (India), Lowe Lintas
Sagar Kapoor takes charge as Chief Creative Officer, Global Brands
prateek-bhardwaj
Samsonite's new campaign underscores strength in the face of adversities
The campaign that features Amitabh Bachchan, Yuvraj Singh & Mithali Raj highlights the durability of Samsonite's range of products
'Don't hide your headache,' says Saridon in new ad
The TVC has been conceptualized by Lowe Lintas
'As jurors at Cannes, we should add more weight to idea and execution than final numbers'
Cannes jury member and Lowe Lintas CCO Prateek Bhardwaj says that he hopes to see real work that offers real solutions at the fest this year
How Google tapped into their larger ecosystem for the Nest Mini ad
Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad both relatable and distinct
'In a joint CCO role, you are only as good as your partner’
In e4m’s new series – Power Sharing – Prateek Bhardwaj, Chief Creative Officer at Lowe Lintas, explains why being a 'Joint' CCO is more about sharing responsibilities that shape an agency's culture
IPL will be the biggest game changer for ad industry now: Prateek Bhardwaj, Lowe Lintas
In today's edition of e4m Creative Zone, we speak to Prateek Bhardwaj, CCO Lowe Lintas on creativity in adversity, anticipated positive momentum post IPL and more