HP launches programmatic DOOH campaign for Spectre 360
The campaign has been jointly executed by Lemma and Yahoo
programmatic-dooh
Lemma, Logicserve execute Programmatic DOOH campaign for HDFC Life at airports
The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule
Why the OOH industry gained more than it lost during this pandemic
Guest Column: Gulab Patil, the founder and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during the lockdown period
Cricket.com partners with Eyetalk Media Ventures to roll out Programmatic DOOH campaign
Starting from January 24 with the India vs New Zealand T20 series, the campaign is spread out across both Eyetalk’s integrated DOOH networks – BizTalk and TagTalk
Easing DOOH restrictions in Mumbai to make outdoor the must-have media for campaigns
As the Mumbai government considers lifting restrictions on DOOH in the city, industry experts believe the decision will help the DOOH space flourish and instil growth for agencies
In 2020, creative will be contextually driven by DOOH: Fabian Cowan, Posterscope India
Fabian Cowan, Director of Posterscope India, shares his outlook for 2020 and lists key points that will drive the OOH industry forward