Embracing the Future: Focusing on ‘signal gain’ in a privacy-first world Guest Column: Anil Pandit, Executive Vice President, Publicis Media Services, writes on the deprecation of third-party cookies and its consequences Anil Pandit Jun 28, 2024 12:01 PM
Decoding IPL ratings: What drives the viewership? Guest Column: Rajiv Gopinath, CCO, Publicis Media Services, shares insights from a study on IPL viewership Rajiv Gopinath May 22, 2024 8:40 AM
Seven cardinal principles of ‘Life After Death’ of cookies Guest Column: Anil K Pandit, Senior Vice President, Publicis Media Services India, writes on the alternatives in the times after the withdrawal of cookies Anil K Pandit Jan 22, 2024 8:53 AM
Publicis Media Services appoints Rajesh Viswanath as Senior Vice President, Data Sciences Vivek Tyagi roped in as Head of Performance Marketing e4m Desk May 12, 2022 8:54 AM
Publicis Media Services strengthens growth vertical with key elevations Rajiv Gopinath is the Chief Product and Solutions Officer and Ajit Gurnani the Chief Growth Officer e4m Desk Sep 23, 2021 8:10 AM