Veedol signs Sourav Ganguly as brand ambassador
The partnership will enhance its brand presence and solidify its market position across India, the company said
Date-wise News
Kunal Mukherjee appointed as Head of Marketing at GIFT City
Prior to this role, Mukherjee served as Head of Business Development at Ikonz Studios
S Shivakumar elevated as CEO of News18 Studio
Sidharth Saini elevated as Chief Operating Officer of News18 Studio
The Times of India appoints Rohit Sharma as Director – North, Response
Rohit Sharma was earlier with Philips India
The Times of India redesignates Sai Doma as Director – Central & East, Response
Sai Doma has been with The Times of India since 2020
Arjoon Bose joins Bel as Global Chief Marketing & Digital Officer
Arjoon Bose was earlier with General Mills
Signpost India appoints Rameshwar Agarwal as CFO
Rameshwar Agarwal has over 28 years of extensive experience in finance and leadership roles at prominent banking institutions including HDFC and ICICI
As Avinash Pandey exits ABP Network, his team to now report to Dhruba Mukherjee
The company has sent an internal mail to the employees informing about the change in leadership, e4m has learnt
NBDSA amends broadcasting & digital rules: Brings graded penalty & ‘emergency powers’
The fine on first violation is Rs 2 lakh and second violation is Rs 5 lakh. The fine for the third violation is Rs 25 lakh
Bhawna Sikka quits Haleon India, to join Adidas India as CMO
Bhawna Sikka, Category Head - Oral Healthcare, Haleon will exit the company after eight years
e4m Breaking News: ABP Network CEO Avinash Pandey quits
Pandey joined ABP Network in 2005. He was made the CEO in Jan 2019
We have significantly increased our ad spends: Shekhar Tewari, Modenik Lifestyle
Shekhar Tewari, CEO, Modenik Lifestyle, talks about the insights behind the ‘Body Ki Bhasha’ campaign, strategic synergies, brand performance and more
Adobe Content Hub to be available with Adobe Experience Manager Assets
AEM Assets is used by brands to manage library of images, videos and other content
Twinkle Khanna finds her calm with The Coca-Cola Company’s Honest Tea
The campaign has been conceptualised by WPP Open X
‘Don't convert an RJ into an influencer, convert the influence into ad strategies’
At e4m Golden Mikes Radio & Audio Conference, Radio Mirchi’s Jeeturaaj, Big FM’s Vrajesh Hirjee, Fever FM’s RJ Rahul and Radio City’s Ginnie Mahajan discussed the persona of RJs as influencers
WebEngage and InfoAxon to handle Reliance General Insurance’s digital engagement
This partnership will help Reliance General Insurance provide hyper-personalised and unique customer experiences
WPP says no to KKR’s offer for majority stake in FGS Global
KKR would have become the majority owner of FGS if the bid was successful
IPG turns down bid for MullenLowe: Reports
Reports have quoted IPG as saying that the offer was not credible and that it was an ‘unsolicited approach’
Embracing the Future: Focusing on ‘signal gain’ in a privacy-first world
Guest Column: Anil Pandit, Executive Vice President, Publicis Media Services, writes on the deprecation of third-party cookies and its consequences
MS Dhoni launches agri brand Inera with EGGFIRST
The brand has now unveiled its latest campaign ‘Meri Mitti, Mera Yakeen’
PN Writers onboards TeamNest for HR and payroll solutions
Companies like Nazara and Abakkus are already working with TeamNest
Elon Musk's birthday: From 'F**k you-s’ to flipflops, X CTO’s tough year with advertisers
In the recent past, Elon Musk’s contentious statements about advertisers and his prolonged tussle with big brands who baulked at his version of X have provided endless fodder to newspapers
iD Fresh Food CMO Rahul Gandhi moves on
Prior to iD Fresh Food India, Rahul Gandhi was with ITC Ltd for over nine years
Meta India APAC HR Head Rishi Raj Gupta moves on: Reports
Rishi Raj Gupta was leading HR for all functions and teams based in India across Facebook, WhatsApp and Instagram
Radio & Print to be worst hit by SDC mandate?
Unlike TV, most of the advertisers on radio and print are small-scale marketers, for whom filing SDCs will be more cumbersome
Sebi approves proposal to regulate unregistered finfluencers
Sebi aims to address concerns related to “certain persons”, including unregulated entities, inducing investors to deal in securities based on inappropriate claims
Data Overload: Why are CMOs struggling to find actionable insights?
The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise, say experts
A true general, he led from the front: Varghese Chandy on R Rajmohan’s retirement
Varghese Chandy, VP, Marketing & Ad Sales, Malayala Manorama, shares his thoughts on R Rajmohan, CMO - North and East, Malayala Manorama, hanging up his boots
Anil Kapoor not Salman Khan in Bigg Boss OTT: Money matters or jhakaas factor?
While the show’s makers say roping Anil Kapoor was to maximise engagement & reach across different platforms while scaling profitably, industry observers say the move is likely for streamlining costs
TRAI’s multiple rating agencies push: Will TAM finally get lucky?
TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say
MRSI elects Nitin Kamat as President
Puneet Avasthi and Shuvadip Banerjee elected Vice-Presidents; Anila Vinayak is Secretary and Parijat Chakraborty Treasurer