Guest column: Basant Maheshwari, Co-Founder and Partner of Basant Maheshwari Wealth Advisers LLP, says that the ZEE-Sony merger is the first instance in India of a deal failing, despite NCLT approval
ZEEL has denied assertions raised by Culver Max and BEPL on the alleged breaches under the terms of the MCA, including their claims for the termination fee
The partnership will enhance Channel Factory’s existing AI with Pixis.ai’s AI capabilities to resolve fundamental, yet largely unmet needs of marketers
Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response from advertisers, especially for CTV and streaming mediums
Guest Column: Anil K Pandit, Senior Vice President, Publicis Media Services India, writes on the alternatives in the times after the withdrawal of cookies
An all-encompassing strategy, intertwining technology, communication, and oversight, is imperative for advertisers to safeguard their digital investments, say industry experts