For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers

e4m Staff Jun 17, 2026 2:47 PM

Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase

Sunidhi Vijay Jun 15, 2026 5:44 PM

Industry watchers are unanimous that for brands, visibility alone is no longer the battleground; it is now about remaining distinct and preferred inside systems designed to optimise outcomes

e4m Staff Jan 21, 2026 10:46 AM

There's been a 40% increase in the purchases compared to the same quarter in 2020

Javed Farooqui Apr 2, 2021 8:51 AM