These phygital ad formats take traditional physical advertising surfaces like billboards, bus stops, airports, cabs, etc., and convert them into interactive surfaces with the addition of a QR code
DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers
In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us how the re-launch has helped getting more advertisers on board