Duroflex appoints Shridhar Balakrishnan as Group CEO
This is part of the company's vision to transition from a family-run business to a corporate organization
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Aegon Life appoints Srinidhi Shama Rao as Chief Strategy Officer
Rao will oversee Analytics, Alliances, Marketing, Sales, and Product Innovation
Satishwar Balakrishnan elevated as MD & CEO of Aegon Life Insurance
Balakrishnan brings with him a rich experience of close to two decades in the Insurance and Finance Industry
In COVID time, life insurance sector shifts ad spends to radio
According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio