Reckitt Benckiser found the perfect vehicle in Ameen Sayani and the power of radio to catapult Binaca Toothpaste's popularity in the Indian markets
The network has also launched a special top of the hour anthem for the initiative
He will host the show ‘Ishq mornings with Ashish’ from 7-11am
The show will have the musical performances with candid conversations by the musicians
The show has been curated in collaboration with Isha Foundation
The second season was launched online on 12th August 2020, by Chef Suresh Pillai
The show will be aired from Monday to Friday at 9 PM
'100 Hours, 100 Stars' promises 100 hours of non-stop entertainment to the audience featuring the biggest personalities from different walks of life
As part of the alliance, ABP news morning anchors Vikas Bhaudauria, Pratima Mishra & Kumkum Binwal will appear in the morning show of MY FM across all the stations
Himesh Reshammiya is the celebrity guest for this season of the on-air reality singing show