Raavan turns Good Samaritan in latest Policybazaar ad
The campaign has been conceptualized by Scarecrow M&C Saatchi
raghu-bhat
Reminiscing about good ol’ days at Cannes Lions...
From showing up late on a crucial day to cheering for the Turkish football team on the streets, adlanders have some zany stories to share from Cannes
Can liquor brands sail through ASCI restrictions on surrogate ads?
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns
How the ad landscape is headed for a change with new norms on comparative advertising
Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices
Rocky road ahead for brands associating with Sadak 2?
With the uproar against Sadak 2 trailer, experts say that brands may hesitate to connect themselves with controversies, especially in the pandemic where positive ROI matters for every penny spent
Inside Indian adland’s game plan for Lockdown 2.0
From preparing comeback plans for clients to dialing up engagement levels, ad agencies have been trying varied strategies to keep their flock together
Rewind: When a HelpAge India ad showed a character facing social isolation for decades
The ad film was created 14 years ago by Manish Bhatt & Raghu Bhat, and was directed by Shoojit Sircar
Is Coronavirus holding up Indian adland's behind-the-scene actions?
Industry heads say the outbreak has delayed campaign launches and enforced cutbacks in spending but brands & agencies are keeping the discussions going on via digital platforms