The campaign has been conceptualized by Scarecrow M&C Saatchi

exchange4media Staff Oct 9, 2021 8:32 AM

From showing up late on a crucial day to cheering for the Turkish football team on the streets, adlanders have some zany stories to share from Cannes

Misbaah Mansuri Apr 15, 2021 8:32 AM

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns

Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM

Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices

Misbaah Mansuri Sep 7, 2020 8:41 AM

With the uproar against Sadak 2 trailer, experts say that brands may hesitate to connect themselves with controversies, especially in the pandemic where positive ROI matters for every penny spent

Noel Dsouza Aug 21, 2020 8:28 AM

From preparing comeback plans for clients to dialing up engagement levels, ad agencies have been trying varied strategies to keep their flock together

Misbaah Mansuri Apr 20, 2020 8:06 AM

The ad film was created 14 years ago by Manish Bhatt & Raghu Bhat, and was directed by Shoojit Sircar

Misbaah Mansuri Apr 2, 2020 8:33 AM

Industry heads say the outbreak has delayed campaign launches and enforced cutbacks in spending but brands & agencies are keeping the discussions going on via digital platforms

Misbaah Mansuri Mar 24, 2020 8:45 AM