ramadan

How brands captured the spirit of the holy month with nuanced storytelling centred on love, community and benevolence

e4m Desk Apr 11, 2024 8:29 AM

The campaign will commence on the first day of Ramadan, and continue until the celebration of Eid al-Fitr

e4m Desk Mar 23, 2023 12:35 PM

The campaign, titled “Ibaadat Ke Iss Mahine Rakhein Sehat Ka Saath”, aims to promote individual well-being by blending the spiritual and personal aspects of Ramadan

e4m Desk Mar 23, 2023 11:53 AM

The campaign, comprising 3 digital films, has been conceptualized and executed by Maximus Collabs

e4m Desk Apr 23, 2022 8:23 AM

We bring you a roundup of the news that made headlines this past week

e4m Desk May 15, 2021 7:29 AM

Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month

Misbaah Mansuri May 10, 2021 8:56 AM

Pankaj Mishra, CEO – Apis India, lets us in on all the behind-the-scenes trials they endured to put out the heartwarming brand film during trying times

Misbaah Mansuri May 4, 2021 8:57 AM

The brand and agency speak about how they brought forth the idea of 'neki' or goodness in the ad

Misbaah Mansuri Apr 23, 2021 8:32 AM

The campaign is created by Ogilvy India

e4m Desk Apr 17, 2021 6:00 PM

The film has been created with DDB Mudra at zero cost with all the scripting, recording & editing done at home

e4m Desk May 18, 2020 8:45 AM

Industry experts say this Ramadan, brands need to adapt fast as the situation presents an opportunity for them to play a real role here

Misbaah Mansuri May 1, 2020 8:58 AM