Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months
The original deadline for the twelve-week suspension was Friday
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner
Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact of data blackout period on the news genre and meter tampering