Grover will present about successfully navigating the changing food and beverages landscape and adapting to new customer journeys through technology and data
The account will be led by the agency’s Mumbai office
The campaign has been conceptualized by What’s Your Problem
The campaign adopted a quirky messaging route to appeal and resonate with the millennial and Gen Z audiences
Dhingra, Chief Business Officer of Public App, says that the Chinese app ban didn't dent the app's popularity since it operates on an entirely different segment
Aside from media planning and booking, DCMN will track and optimize the campaign’s performance using their proprietary TV attribution tool DC Analytics
The campaign by Wunderman Thompson South Asia focuses on the brand's new product --Faasos Signature Rolls
In this season of love, brands curate innovative marketing strategies to draw in consumers with clutter-breaking campaigns
A jury member at the NEONS OOH Awards 2020, Kochhar, CMO, Rebel Foods spells out why it's important to creatively break clutter