From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past

Aryendra Khan Jan 14, 2026 11:50 AM

According to industry observers, brands opt for Valentines’ Day campaign to enjoy higher recall and build consumer connect

Shantanu David Feb 15, 2023 10:58 AM

The latest IPL report by IIHB also noted that Rahul Dravid's association with CRED was more recalled by the respondents than Jackie Shroff's or Kumar Sanu's

exchange4media Staff Apr 27, 2021 8:37 AM

The research was undertaken across three broad parameters/metrics - reach, vViewability, and recall

exchange4media Staff Mar 24, 2021 4:43 PM

Experts feel that brand visibility is indispensable in government bodies too

Nafisa Shaheen Mar 2, 2020 4:59 PM

The brand has maintained top-of-mind recall in the food delivery category with its humorous ads across television, print and digital in the last year

Misbaah Mansuri Jan 27, 2020 8:21 AM