From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past
According to industry observers, brands opt for Valentines’ Day campaign to enjoy higher recall and build consumer connect
The latest IPL report by IIHB also noted that Rahul Dravid's association with CRED was more recalled by the respondents than Jackie Shroff's or Kumar Sanu's
The research was undertaken across three broad parameters/metrics - reach, vViewability, and recall
Experts feel that brand visibility is indispensable in government bodies too
The brand has maintained top-of-mind recall in the food delivery category with its humorous ads across television, print and digital in the last year