The mandate cements the five-year-old ongoing relationship between the companies that witnessed positive business results year-on-year
Jain, who was heading the Health vertical since 2017, has been promoted as Senior VP, South Asia
This week, Amazon.in and Asian Paints Apex Ultima Protek entered the top ten brands list; Lizol continues to lead the brand space
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership
News genre on TV saw 400-plus more advertisers during blackout compared to the period before that
Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales
Piccadily Agro Industries, Reckitt Benckiser (India), Hindustan Unilever and Godrej Consumer Products were the leading advertisers for the news genre
In the brand's category, Ajio.com is the new entrant with 14,443 insertions
Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno
Laptops, Notebooks, Petroleum Jelly, Hairdryers & Events/IT are among the top ten categories that stopped advertising in March and April, due to COVID-19
The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15
Other celebs roped in for RB's disinfectant campaign include Ganesh Venktataram & Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh & Genelia D’Souz
In March 2020, news genre witnessed a drop of 2% and recorded a total 29% share in ad volume as compared to 31% in February
Reckitt Benckiser (India), Dabur India, Bennett, Coleman & Co Ltd, and Aditya Birla Health Insurance among other big winners
Reckitt Benckiser India took the second position with 132883 insertions and ITC stood at number three with 51958 insertions