A happy festive season to Indian e-comm as tier 2, 3 shoppers grow
The industry is using digital media and the power of regional language content to spur the growth further
redseer-consulting
Ad spends on short-form video platforms have grown 3X in the last six months: RedSeer
The report also stated that there is a mismatch between ad spend and time spent. Though 7% of time is spent on short form video, less than 1% of ad dollars is spent on these platforms
Indian short-video platforms bring back 97% of TikTok's user base: RedSeer
According to the latest report by the platform titled ‘Short-form video- The Rise of Made in India digital content’, Indian short-form apps have onboarded around 30-35% new users over the past year
Paid unique OTT users grew 35% to 31 million in Feb: RedSeer
Subscription revenue saw a 42% surge at $68 million compared to $49 million
Paid unique OTT users grew 35% to 31 million in Feb: RedSeer
Subscription revenue saw a 42% surge at $68 million compared to $49 million
Sports streaming period saw highest OTT video consumption in 2020: RedSeer report
The OTT consumption in September and October stood at 228 billion minutes and 231 billion minutes respectively