The group is responsible for building communities and recognition for men’s comfort wear and innerwear brand through social media with impactful creative assets
The scope of work covers the management of all consumer touchpoints including digital media, review sites, and e-commerce platforms
The PR consultancy will be managing the brand's image, media duties strategic PR and reputation management
The communication mandate comprises corporate reputation management and raising awareness about post-stroke rehabilitation amongst patients
Chatterjee, Sr. Vice President, Corporate Comms & Marketing at NIIT Ltd talks about his overall journey in the industry, importance of reputation management, forecast for 2020 and more.
Experts opine that the new decade will be ruled by advancements in technology, shift in influencer paradigm, the rise of micro-influencers and more