Rooter takes on gaming FOMO in new campaign
The ad has been cnceptualized by Rooter’s in-house team, and further developed and produced by Emotion Pictures
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Publicis Content India and Rooter team up to celebrate new-age gamer moms
The ‘Mummy G’ initiative is a virtual session to shine spotlight on the role of mothers in gaming
Rooter strikes partnership with Mountain Dew
The association will see top Free Fire creators stream clutch moments and showcase engaging gameplay strategies
Recognition for esports, big win for the industry
Indian government's move to recognise esports will also enable brands and advertisers to enter the system with more ease, say industry experts
Level up: How gaming has the potential to drive engagement for brands
Industry observers tell e4m that marketers tap gaming brands as it gives them a unique opportunity to attach themselves to passion points
Rooter bags media rights deal for esports tournament organizer Skyesports
Skyesports’ original competitions will now be broadcasted exclusively on Rooter
We want to take Rooter's annual revenue run rate to $12-15 million in 2022: Piyush Kumar
Kumar, Rooter Founder and CEO, spoke to exchange4media about the platform's growth plans in 2022
E-sports platform Rooter raises Rs 185 cr in Series A funding
The funding round was led by Lightbox, March Gaming, and Duane Park Ventures among others