Hyperlocal engagement, cost-effectiveness and more disposable income are drawing advertisers to opt for outdoor advertising in rural India, say industry heads

Tanzila Shaikh Mar 3, 2023 9:02 AM

Instagram has seen stronger adoption compared to other social media and short video platforms, says the report

exchange4media Staff Sep 29, 2022 2:11 PM

Kabaddi Adda CEO Arvind Sivdas shared that 'Mann Ki Jeet' campaign aims to educate kabaddi players on mental health and encourages them to spread the message in the community

Mansi Sharma Jul 5, 2021 9:05 AM

The film on its social outreach initiative captures moments of Hyundai’s medical van as it travels through rural regions of India to augment the accessibility of healthcare services

exchange4media Staff May 30, 2021 6:00 PM

ZEE5 becomes the first OTT player to cater to the country’s underserved rural market at scale, through the retail network established by Sahaj

exchange4media Staff Mar 22, 2021 1:10 PM

Guest Column: Vivek Pandey, VP- Revenue Strategy & Analytics, Times Internet, highlights that vernacular digital ads are expected to bring higher engagement, more recall and better ROI

Vivek Pandey Jan 20, 2021 8:46 AM

According to the report released by Kantar, about 84% of users access the Internet for entertainment purposes

exchange4media Staff May 6, 2020 12:01 PM

Dangal TV remained the number one channel across Hindi U+R segments and free platforms

exchange4media Staff Feb 7, 2020 8:11 AM