Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
As per Kantar’s ‘Communicating with Rural Bharat’ report, 69% advertisers said they plan for rural markets separately
At the e4m TV First Conference, Syngle, the MD & CEO of Asian Paints, stressed on the need to focus on creatives and localize content
Nidhi Singh will be the new CEO and Kalpana Raina will take the role of COO
Guest Column: Tauseef Khan, CEO & Co-Founder of Agri start-up Gramophone, says brands across categories are increasingly realizing the huge potential of marketing to rural regions