rural-market

Marketing spend to continue, but big increases unlikely: Sudhir Sitapati, GCPL

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Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth

Kanchan Srivastava Jul 12, 2024 4:13 PM

Advertisers relying on mobile to reach rural markets: Kantar report

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As per Kantar’s ‘Communicating with Rural Bharat’ report, 69% advertisers said they plan for rural markets separately

e4m Staff Oct 17, 2023 12:34 PM

Rural is as important as urban, so maximize reach: Amit Syngle

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At the e4m TV First Conference, Syngle, the MD & CEO of Asian Paints, stressed on the need to focus on creatives and localize content

exchange4media Staff Apr 28, 2021 8:58 AM

Sanjay Kaul moves on from Impact Communications

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Nidhi Singh will be the new CEO and Kalpana Raina will take the role of COO

exchange4media Staff Mar 11, 2021 5:34 PM

10 Key Lessons in Rural Marketing: Tauseef Khan, Gramophone

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Guest Column: Tauseef Khan, CEO & Co-Founder of Agri start-up Gramophone, says brands across categories are increasingly realizing the huge potential of marketing to rural regions

Tauseef Khan Apr 4, 2020 9:39 AM