Date-wise News
While Jon Cook is VML Global CEO, Mel Edwards appointed President of VML Global
e4m Staff Oct 17, 2023 6:52 PM
A section of netizens have taken umbrage at the main character in the ad who sports a stop sign-like red bindi on her forehead
e4m Staff Oct 17, 2023 5:18 PM
The brand has shined the spotlight on acid attack victims as part of its Century Ply Heroes campaign by Wunderman Thompson
e4m Staff Oct 17, 2023 4:12 PM
The campaign ‘Me Time, Marie Time’ celebrates the passion of Indian cricket fans
e4m Staff Oct 17, 2023 1:55 PM
The list of members was decided during the first meeting of the managing committee chaired by re-elected President, Avinash Pandey, Chief Executive officer, ABP Network
e4m Staff Oct 17, 2023 1:40 PM
The awards cover a wide spectrum of creative, design, media, digital, and marketing achievements
e4m Staff Oct 17, 2023 1:02 PM
The campaign will be broadcast on TV, Print, Radio, OOH and digital platforms
e4m Staff Oct 17, 2023 12:43 PM
As per Kantar’s ‘Communicating with Rural Bharat’ report, 69% advertisers said they plan for rural markets separately
e4m Staff Oct 17, 2023 12:34 PM
The campaign builds on the success of last year's ‘Asli Hero Ki Asli Taqat’ campaign
e4m Staff Oct 17, 2023 11:56 AM
The partnership brings together product sales data and the proprietary media solutions of GroupM
e4m Staff Oct 17, 2023 11:41 AM
The inaugural episode is scheduled for exclusive release on Jio Cinema at the end of this month
e4m Staff Oct 17, 2023 11:32 AM
Himalaya Neem face wash gets unduplicated reach with exceptional Click Through rates as Motivator and Vserv AudiencePro join hands
NATIVE CONTENT Oct 17, 2023 11:22 AM
The latest season of Ultimate Sports Quiz will stream on JioCinema and air on Sports18 Network from November 29 onwards
NATIVE CONTENT Oct 17, 2023 9:48 AM
Sharma was previously the Director of Consumer Business and the CEO of Airtel DTH
e4m Staff Oct 17, 2023 9:00 AM
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts with broadcasters, say experts
Nilanjana Basu Oct 17, 2023 8:56 AM
Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act swiftly and smartly, say industry leaders
Kanchan Srivastava Oct 17, 2023 8:53 AM
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour
Nilanjana Basu Oct 17, 2023 8:53 AM
Amedeo Aragona, Marketing Director-Indian Subcontinent, Kinder Products, Ferrero India opened up about the challenges of being a chocolate brand, consumer behaviour shifts and more
Chehneet Kaur Oct 17, 2023 8:45 AM
One of YouTube's compelling strengths lies in its enduring partnerships and its wide accessibility to consumers, say industry experts
Shantanu David Oct 17, 2023 8:25 AM
