WPP creates VML, a merger of Wunderman Thompson and VMLY&R
While Jon Cook is VML Global CEO, Mel Edwards appointed President of VML Global
Date-wise News
HDFC ad gets branded 'Anti-Hindu' over bindi
A section of netizens have taken umbrage at the main character in the ad who sports a stop sign-like red bindi on her forehead
LinkedIn announces second round of job cuts, to let go of nearly 700 employees
The company has sent a mail to all employees about this
DDB’s Aditya Kanthy named CEO of newly formed Omnicom Advertising Services
Kanthy will oversee Omnicom’s creative agencies in India
'Beauty is what beauty does,' reiterates Century Plyboards
The brand has shined the spotlight on acid attack victims as part of its Century Ply Heroes campaign by Wunderman Thompson
Fortune celebrates the bond between Indians and home-cooked meals in film for mustard oil
The film is created by Ogilvy
Sourav Ganguly re-enacts jersey-waving moment for Bisk Farm
The campaign ‘Me Time, Marie Time’ celebrates the passion of Indian cricket fans
IAA India Chapter announces members for Managing Committee FY 23-24
The list of members was decided during the first meeting of the managing committee chaired by re-elected President, Avinash Pandey, Chief Executive officer, ABP Network
The Advertising Club Bangalore opens entries for Big Bang Awards 2023
The awards cover a wide spectrum of creative, design, media, digital, and marketing achievements
Kiara Advani says it's time to change your beliefs and your bank in AU SFB ad
The campaign will be broadcast on TV, Print, Radio, OOH and digital platforms
Advertisers relying on mobile to reach rural markets: Kantar report
As per Kantar’s ‘Communicating with Rural Bharat’ report, 69% advertisers said they plan for rural markets separately
Dentsu Creative India celebrates Indian farmers with New Holland Agriculture
The campaign builds on the success of last year's ‘Asli Hero Ki Asli Taqat’ campaign
GroupM and Criteo partner to drive commerce media innovation in APAC
The partnership brings together product sales data and the proprietary media solutions of GroupM
JioCinema to stream Digikore Studios’ show 'Indian Angels'
The inaugural episode is scheduled for exclusive release on Jio Cinema at the end of this month
Himalaya reaches students, personal care shoppers with Vserv AudiencePro-Motivator collab
Himalaya Neem face wash gets unduplicated reach with exceptional Click Through rates as Motivator and Vserv AudiencePro join hands
The grand return of quizzing: Viacom18 and Harsha Bhogle lead the charge
The latest season of Ultimate Sports Quiz will stream on JioCinema and air on Sports18 Network from November 29 onwards
Shashwat Sharma elevated to COO of Bharti Airtel
Sharma was previously the Director of Consumer Business and the CEO of Airtel DTH
Ad interrupted: When a cricket match ends too soon, what happens to spot ads?
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts with broadcasters, say experts
Marketers mull ways to beat digital ad fraud: An AI cocktail, a council & caution
Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act swiftly and smartly, say industry leaders
Travel brands take the CTV route this festive season
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour
Brands can retain the new generation only by moving at their pace: Amedeo Aragona
Amedeo Aragona, Marketing Director-Indian Subcontinent, Kinder Products, Ferrero India opened up about the challenges of being a chocolate brand, consumer behaviour shifts and more
What makes YouTube dominate the streaming space?
One of YouTube's compelling strengths lies in its enduring partnerships and its wide accessibility to consumers, say industry experts