samaara-tea

How Samaara Tea brewed a heart-warming Ramadan ad amidst Covid challenges

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The brand and agency speak about how they brought forth the idea of 'neki' or goodness in the ad

Misbaah Mansuri Apr 23, 2021 8:32 AM

Sponsors show trust in news genre despite ratings blackout; here’s why

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Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner

Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM

Samaara Tea tackles gender disparity in new digital campaign

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The #Kadakhai campaign to introduce the brand focuses on the evolution of thoughts in the Indian society

exchange4media Staff Jul 27, 2020 4:12 PM