saree

‘Personalisation means better customer retention; if I retain them, I serve them better’

Gunnidhi Singh Sareen?blur=25

Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming

Simran Sabherwal Aug 23, 2024 9:09 AM

Julahaa Sarees weaves a heart-warming tale of friendship for Eid

eid?blur=25

The new campaign is called ‘Rishte Bunte Hain Dil Se Hi’

exchange4media Staff Apr 20, 2023 10:36 AM

‘Marketing is about not only meeting customer needs but also altering their behaviour’

pitch cmo?blur=25

At the e4m-Pitch CMO Summit, industry stalwarts discussed strategies to make the most of the 'season of opportunity'

exchange4media Staff Sep 26, 2022 2:03 PM

Julahaa Sarees ropes in Parineeti Chopra as brand ambassador

Julahaa Sarees with Parineeti Chopra?blur=25

The association also marks the launch of their campaign #MySareeMyWay that highlights the inherently dynamic nature of the saree

exchange4media Staff Jan 11, 2020 1:34 PM