In a conversation with e4m, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India discusses the company's latest campaign, consumer sentiments, and more
The south star has been roped in as the brand ambassador of the beverage brand
The TVC will be amplified with a 360-degree campaign
At the e4m MarTech Conference 2022, panellists discussed how their respective brands have leveraged the metaverse to create a more personalised experience for their users
We speak to Rathor, Category Lead, Cola, PepsiCo India in the final part of our interview series with the big winners of IDMA 2021