saumya-rathor

‘Lay’s wanted to end the year strong; who better than Dhoni to finish a game?'

Saumya Rathor, Category Lead – Potato Chips, PepsiCo India?blur=25

In a conversation with e4m, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India discusses the company's latest campaign, consumer sentiments, and more

Chehneet Kaur Oct 25, 2023 8:44 AM

Yash marks Pepsi collab with a declaration of love

yash?blur=25

The south star has been roped in as the brand ambassador of the beverage brand

exchange4media Staff Jan 24, 2023 12:18 PM

Salman Khan adds 'more fizz' to Pepsi

salman khan pepsi?blur=25

The TVC will be amplified with a 360-degree campaign

exchange4media Staff Nov 12, 2022 8:11 AM

5G will transform metaverse experience for marketeers: Panel

metaverse?blur=25

At the e4m MarTech Conference 2022, panellists discussed how their respective brands have leveraged the metaverse to create a more personalised experience for their users

exchange4media Staff Oct 18, 2022 11:19 AM

Pepsi’s distinct storytelling has helped us win at IDMA: Saumya Rathor

saumya rathor?blur=25

We speak to Rathor, Category Lead, Cola, PepsiCo India in the final part of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 25, 2021 8:57 AM