Date-wise News
The ‘Recreate the Magic’ campaign leverages AI to revive the brand’s iconic ads
e4m Staff Oct 25, 2023 6:44 PM
With the partnership, Paragon looks to tap into the younger generations
e4m Staff Oct 25, 2023 6:21 PM
The media platform launches suite of offerings to include innovative lower funnel offering Teads Conversions, Teads Data Suite powered by Contextual Intelligence, and Teads AI Creative Lab
e4m Staff Oct 25, 2023 5:20 PM
He previously worked for organisations like Info Edge India, Nucleus Software, Orange Business Services, Equant, Global One, and Sprint RPG India
e4m Staff Oct 25, 2023 5:10 PM
Jagran New Media’s Bharat Gupta and Meta’s Arun Srinivas appointed Co-Chairs
e4m Staff Oct 25, 2023 4:47 PM
YouTube alone raked in $7.95 billion in ad revenues, registering a 12.5% Y-o-Y increase
e4m Staff Oct 25, 2023 4:43 PM
Sharma will be seen educating customers about the benefits of comparing and buying insurance in his signature comic style
e4m Staff Oct 25, 2023 4:22 PM
The TVC film unveiling the latest mixer grinders is conceptualised by McCann Worldgroup India
e4m Staff Oct 25, 2023 4:19 PM
The company’s total revenue in FY23 rose 37 per cent to Rs 344.85 crore
e4m Staff Oct 25, 2023 3:48 PM
Also, these MSOs did not submit a list of their subscribers as required by the rule
e4m Staff Oct 25, 2023 3:38 PM
According to Schindler, the estimated daily reach of in-lift advertising is over 1 million impressions across major cities
e4m Staff Oct 25, 2023 3:04 PM
The company’s revenue from news business stood at Rs 357 crore in Q2 FY24, also up by 20% Y-o-Y
e4m Staff Oct 25, 2023 2:53 PM
The TVC focuses on the newly launched Lotus Herbals WhiteGlow Vitamin C Gel- Crème SPF 20
e4m Staff Oct 25, 2023 1:46 PM
Industry watchers say Meta is a media-friendly platform that allows political parties to go hyperlocal with their campaigns
Tanzila Shaikh Oct 25, 2023 1:06 PM
Many renowned journalists are leveraging the platform to connect with their audience in new and innovative ways
e4m Staff Oct 25, 2023 12:56 PM
'Kaif aligns seamlessly with Rado's core principles,' said CEO Adrian Bosshard
e4m Staff Oct 25, 2023 12:54 PM
The financial services company has released its first brand film centred on financial empowerment
e4m Staff Oct 25, 2023 12:37 PM
Gupta has two decades of experience in marketing and brand communications across sectors
e4m Staff Oct 25, 2023 12:19 PM
With a country as eclectic as India when it comes to celebrations, here's how brands have been tailoring their ads and campaigns to match the festive fervours of various regions
Nilanjana Basu Oct 25, 2023 9:15 AM
With the expansion of Internet in India, people’s browsing habits are also changing over time and this has resulted in stiff competition among emerging social media players and technology giants
Shantanu David Oct 25, 2023 9:07 AM
Aparna Tadikonda, EVP – South, Interactive Avenues, talks about the idea behind Sunfeast Dark Fantasy’s latest ad with Shah Rukh and its impact
Tanzila Shaikh Oct 25, 2023 9:00 AM
In a conversation with e4m, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India discusses the company's latest campaign, consumer sentiments, and more
Chehneet Kaur Oct 25, 2023 8:44 AM
The Secretary for the Ministry of Information and Broadcasting spoke exclusively with exchange4media on news channels’ complaints about the lack of data and transparency and other key issues
Kanchan Srivastava Oct 25, 2023 8:43 AM
