MG’s campaign for centenary celebration is a blend of nostalgia and technology
The ‘Recreate the Magic’ campaign leverages AI to revive the brand’s iconic ads
Date-wise News
Makani Creatives wins integrated creative mandate for Paragon’s Stimulus and Eeken
With the partnership, Paragon looks to tap into the younger generations
Teads launches AI-powered solutions
The media platform launches suite of offerings to include innovative lower funnel offering Teads Conversions, Teads Data Suite powered by Contextual Intelligence, and Teads AI Creative Lab
upGrad Harappa names Avnish Datt as CBO
He previously worked for organisations like Info Edge India, Nucleus Software, Orange Business Services, Equant, Global One, and Sprint RPG India
India Today’s Vivek Malhotra elected DAC Chairperson
Jagran New Media’s Bharat Gupta and Meta’s Arun Srinivas appointed Co-Chairs
Alphabet reports $77 billion in ad rev in Q3
YouTube alone raked in $7.95 billion in ad revenues, registering a 12.5% Y-o-Y increase
Policybazaar brings back Kapil Sharma in its humorous new brand campaign
Sharma will be seen educating customers about the benefits of comparing and buying insurance in his signature comic style
Bajaj reaffirms 'built-for-life' philosophy in ad for new range of mixer grinder
The TVC film unveiling the latest mixer grinders is conceptualised by McCann Worldgroup India
Microsoft rings up $56.5 billion in Q3 revenues, up by 13%
Its Search and News Advertising Revenue rose by 10% year on year
Asics India spent Rs 25 crore on advertising in FY23
The company’s total revenue in FY23 rose 37 per cent to Rs 344.85 crore
Govt declares 477 MSOs non-compliant for not conducting audit
Also, these MSOs did not submit a list of their subscribers as required by the rule
Schindler India & Times OOH join hands for in-lift advertising
According to Schindler, the estimated daily reach of in-lift advertising is over 1 million impressions across major cities
Network18 revenue up by 20% in Q2 FY24
The company’s revenue from news business stood at Rs 357 crore in Q2 FY24, also up by 20% Y-o-Y
Jacqueline Fernandez stars in new campaign for Lotus Herbals
The TVC focuses on the newly launched Lotus Herbals WhiteGlow Vitamin C Gel- Crème SPF 20
Poll pull: Why Meta has been big on political campaigns
Industry watchers say Meta is a media-friendly platform that allows political parties to go hyperlocal with their campaigns
Rajdeep Sardesai's YouTube channel crosses 100k subscribers milestone
Many renowned journalists are leveraging the platform to connect with their audience in new and innovative ways
Katrina Kaif named Global Brand Ambassador of Rado
'Kaif aligns seamlessly with Rado's core principles,' said CEO Adrian Bosshard
SBI Securities encourages everyone to invest with confidence
The financial services company has released its first brand film centred on financial empowerment
ONDC appoints Rachita Gupta as Vice President - Communications
Gupta has two decades of experience in marketing and brand communications across sectors
The Laughing Cow’s The Bel Group names Alamjit Singh Sekhon to lead SE Asia expansion
Sekhon has been heading Bel India for over 5 years
Brands add sparkle to festive season with regional marketing
With a country as eclectic as India when it comes to celebrations, here's how brands have been tailoring their ads and campaigns to match the festive fervours of various regions
Social media platforms spar over e-commerce advertising
With the expansion of Internet in India, people’s browsing habits are also changing over time and this has resulted in stiff competition among emerging social media players and technology giants
‘The goal of #MyFantasyAdWithSRK campaign was to establish an emotional connect with TG’
Aparna Tadikonda, EVP – South, Interactive Avenues, talks about the idea behind Sunfeast Dark Fantasy’s latest ad with Shah Rukh and its impact
‘Lay’s wanted to end the year strong; who better than Dhoni to finish a game?'
In a conversation with e4m, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India discusses the company's latest campaign, consumer sentiments, and more
News channels must learn to make sense of RLD: MIB’s Apurva Chandra
The Secretary for the Ministry of Information and Broadcasting spoke exclusively with exchange4media on news channels’ complaints about the lack of data and transparency and other key issues