Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
In this instalment of e4m D2C Revolution series, Shankar Prasad, Founder & CEO of Plum Goodness discusses why it's key to stay consistent in terms of brand as well as product
Digital media platforms have no monitoring mechanism like TV news media or print media, which is why the govt felt that there must be a level playing field, said I&B Minister Prakash Javadekar
Chairman of the Parliamentary Standing Committee on Information Technology Shashi Tharoor had called representatives of Facebook and Ministry of Electronics and Information Technology
In a strongly-worded letter to Facebook CEO Mark Zuckerberg, the Union Minister raised concerns about vested interests within the company who are silencing right-of-centre ideologies