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Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more

Sohini Ganguly Jul 5, 2024 8:51 AM

Shankar Prasad-Plum at e4m India Brand Conclave 2024?blur=25

At e4m India Brand Conclave 2024, Shankar Prasad, Founder, Plum Goodness, explains in detail the six rules his brand lives by

e4m Staff Feb 2, 2024 6:19 PM

Shankar Prasad, Founder & CEO of Plum Goodness?blur=25

In this instalment of e4m D2C Revolution series, Shankar Prasad, Founder & CEO of Plum Goodness discusses why it's key to stay consistent in terms of brand as well as product

Sohini Ganguly Sep 12, 2023 11:37 AM

Prakash Javadekar - Ravi Shankar?blur=25

Apart from Javadekar, IT minister Ravi Shankar Prasad has also resigned

exchange4media Staff Jul 7, 2021 6:08 PM

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The tech giants submitted their compliance report, claiming to have removed crores of contentious posts

exchange4media Staff Jul 5, 2021 10:01 AM

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Digital media platforms have no monitoring mechanism like TV news media or print media, which is why the govt felt that there must be a level playing field, said I&B Minister Prakash Javadekar

exchange4media Staff Feb 25, 2021 4:07 PM

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The new set of rules will have wide-ranging implications for social media, digital news and OTT platforms

exchange4media Staff Feb 25, 2021 1:54 PM

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Ravi Shankar Prasad, Randi Zuckerberg, NG Subramaniam, Debjani Ghosh, Anant Maheshwari amongst dignitaries to grace the event

exchange4media Staff Dec 3, 2020 5:36 PM

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Chairman of the Parliamentary Standing Committee on Information Technology Shashi Tharoor had called representatives of Facebook and Ministry of Electronics and Information Technology

exchange4media Staff Sep 3, 2020 8:36 AM

Ravi Shankar Prasad Mark Zuckerberg?blur=25

In a strongly-worded letter to Facebook CEO Mark Zuckerberg, the Union Minister raised concerns about vested interests within the company who are silencing right-of-centre ideologies

exchange4media Staff Sep 2, 2020 9:33 AM