We have significantly increased our ad spends: Shekhar Tewari, Modenik Lifestyle Shekhar Tewari, CEO, Modenik Lifestyle, talks about the insights behind the ‘Body Ki Bhasha’ campaign, strategic synergies, brand performance and more Simran Sabherwal & Ritika Raj Jun 28, 2024 2:08 PM
Enamor’s vision is to be more than just a brand: Shekhar Tewari Shekhar Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about Enamor's new campaign, transforming bridal couture, digitally-driven marketing, product innovation and more Ritika Raj Jan 18, 2024 1:12 PM
Creating a fresh narrative in the category will help build brand equity: Shekhar Tewari Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more Ritika Raj Apr 7, 2022 8:38 AM