shift
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
The new brand is a ‘comprehensive approach to nutrition’ focused on the health and nutritional needs of those above the age of 45
e4m Desk Aug 27, 2024 12:17 PM
Guest Column: Dhunji S. Wadia, Proprietor and Managing Partner, ShiftAxis, remembers Pratap Bose
Dhunji S Wadia May 10, 2023 6:42 PM
The first-ever Search Advertising playbook decodes the role of 'search' in the purchase journey
exchange4media Staff Jun 9, 2021 12:04 PM
The partnership will combine Blueshift’s customer data unification and real-time AI-powered decisioning, with Netcore’s intelligent multi-channel delivery solutions and marketing services
exchange4media Staff Apr 12, 2021 12:51 PM
With GroupM’s global advertising forecasts coming next week, The Great Shift 2020 publication provides key context to what the forecasts will hint at
exchange4media Staff Nov 19, 2020 2:54 PM