Puma India MD Abhishek Ganguly quits
Sources say he might start a sports start-up
Date-wise News
‘In Pratap Bose, I had a friend and partner who I could trust completely’
Guest Column: Dhunji S. Wadia, Proprietor and Managing Partner, ShiftAxis, remembers Pratap Bose
Network Advertising appoints Rahool Talukdar as Group Creative Director, Digital
Rahool previously worked at Dentsu iProspect
‘AI will definitely make us do our things better’
At e4m IPRCCC 2022, panelists discussed role of AI in making PR strategies, its importance and challenges
'Keep PR and journalism away from each other as they do not gel'
The last session of the recently-held IPRCCC 2022 discussed the topic of 'Journalism and its effective role in PR and communications
Pratap Bose was a champion of greatness, generous to a fault
Bobby Pawar, Chairman & CCO at Havas Group, writes a heartfelt eulogy for his friend ad veteran Pratap Bose
Famous Innovations Delhi bags Max Estates' account
The brand joins Famous Innovations' roster of clientele, including Haier, Titan, Times Group, Unilever
'Jo banaye, special ban jaaye', says Nescafe in new campaign
The campaign has been created by McCann India
Hilton Goa Resort elevates Abishek Chandran to Cluster Director of Marketing & Comms
He was earlier Cluster Marketing & Communication Manager
Vignesh Narayanan joins JioAds
He joins as Vice President, Business Head, Media
Nishit Vora is Head-Marketing, Brand & Digital for Viacom18's Integrated Network Solutions
Prior to this, Vora was with Think9 Consumer Technologies as Vice President-Digital
Amazon miniTV collaborates with Meta
The partnership will allow creators to promote upcoming shows from the streaming service and feature in a few of them.
Sourav Ganguly named brand ambassador of Rana Group
The company has partnered with the cricketer to help promote its brand values, increase brand awareness, and drive growth
Media houses must comply with rules with regards to organised conclaves/summits: MIB
The MIB said it has come across as a violation at a recent media event
Microsoft Advertising launches new ad solution
The tool will helps brands monetize with AI-powered chat
Twitter to introduce calling: Elon Musk
The platform will soon also have an encrypted messaging feature
Meta updates payout model for Facebook reels
The tech company said that in the coming weeks, it will be testing a similar program on Instagram
Cannes Lions 2023: Inside MullenLowe Lintas Group's entries this year
The Group has sent four of its best campaigns centred on themes of inclusivity, diversity and equality.
aha appoints Rajshekhar Baddam as Marketing Head
He has been with aha since its inception
Channel Factory’s ViewIQ the only solution to mitigate media wastage: PwC study
PwC’s testing found Channel Factory’s technology reduces media wastage by 23% leading to a 12% cost savings
Network Advertising appoints Rahool Talukdar as Group Creative Director, Digital
He was previously at Dentsu iProspect
The Social Street's Pratap Bose no more
An advertising veteran, Bose was CEO at Ogilvy and COO of DDB Mudra
Cannes Lions: Inside Enormous Advertising’s entries with Ashish Khazanchi
The Managing Partner of Enormous Advertising talks to e4m about the agency’s two entries for the festival of creativity
e4m GameOn summit: Experts to explore the next big thing in gaming
The conference, to be held on June 9, will decode how brands can seize the marketing opportunities that the sector offers
Combination of creativity with problem-solving makes a winning campaign: Ahmed Aftab Naqvi
Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in Cannes Lions 2023, and what he expects from the grand festival
Pitch Perfect: Radio on a roll this IPL
From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull
Working mothers should craft their village of support across home & office: Aditi Mishra
Ahead of Mother’s Day on May 14, Lodestar UM CEO Aditi Mishra tells us what it takes to balance motherhood and career
‘Our focus is to ensure 70% of our TG engages with us at least 3-4 times a month'
Vikas D Nahar, Founder & CEO- Happilo, talks about the brand’s journey, marketing strategy and more
'Digital media will play a large part in Bisleri's new campaign'
Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with IPL