sideways-consulting

BCCL’s Malcolm Raphael joins Sideways Consulting as Chief Growth Officer

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Malcolm Raphael moved out of BCCL after an 11-year term in December

e4m Staff Feb 2, 2024 11:52 AM

Ninety One announces new brand campaign ‘Engineered for More’

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The campaign has been conceptualised in partnership with Sideways Consulting

exchange4media Staff May 10, 2022 7:19 PM

We now know how our kind of madness works: Abhijit Avasthi

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The Co-founder of Sideways Consulting on the company’s 5-year journey with 50 odd marquee brands as clients, and what it took to establish credentials in a non-traditional ad agency mould

Srabana Lahiri Aug 5, 2020 9:19 AM

Why social distancing feels so strange: Mitali Kamath

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Guest Column: Mitali Kamath, Senior Strategist at Sideways, writes that we need to unlearn our primal tendency of 'togetherness' to win our fight against COVID-19

Mitali Kamath Jun 10, 2020 9:17 AM

Winning trust during the pandemic: A guide for brands

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Guest Column: Rahul Jain, Creative Strategist at Sideways, writes how brands can take the right marketing decisions to ensure a quick demand recovery once the world moves into the ‘new normal’

Rahul Jain Jun 8, 2020 8:55 AM