BCCL’s Malcolm Raphael joins Sideways Consulting as Chief Growth Officer
Malcolm Raphael moved out of BCCL after an 11-year term in December
sideways-consulting
Ninety One announces new brand campaign ‘Engineered for More’
The campaign has been conceptualised in partnership with Sideways Consulting
We now know how our kind of madness works: Abhijit Avasthi
The Co-founder of Sideways Consulting on the company’s 5-year journey with 50 odd marquee brands as clients, and what it took to establish credentials in a non-traditional ad agency mould
Why social distancing feels so strange: Mitali Kamath
Guest Column: Mitali Kamath, Senior Strategist at Sideways, writes that we need to unlearn our primal tendency of 'togetherness' to win our fight against COVID-19
Winning trust during the pandemic: A guide for brands
Guest Column: Rahul Jain, Creative Strategist at Sideways, writes how brands can take the right marketing decisions to ensure a quick demand recovery once the world moves into the ‘new normal’