smartphone-market

India’s new smartphone rules and the future of mobile advertising

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India’s advertising industry crossed Rs 1 lakh crore in FY25, with nearly half spent on digital, highlighting how brands are increasingly aligning budgets with mobile-first consumer behaviours

Shantanu David Jan 12, 2026 12:41 PM

‘Pandemic accelerated the pace at which we chose e-commerce as a channel for Oppo’

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Damyant Singh Khanoria, CMO, Oppo India, talks about emerging trends in the smartphone industry, the importance of 5G and innovations that the brand has lined up

Anjana Naskar Nov 23, 2021 8:40 AM

InMobi's Glance's active user base in India reaches 140 Million in Q1 2021

Counterpoint Research Quarterly Mobile Application Tracker, Q1 2021 ?blur=25

Customers of smartphone brands like Xiaomi, Samsung, vivo, and OPPO form a majority of the company's active user base

exchange4media Staff Jul 13, 2021 2:39 PM

Making it big in digital world: Bangalore’s Lokal App

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Lokal has more than 50 lakhs non-English speaking users from across the states of Andhra Pradesh, Telangana & Tamil Nadu

exchange4media Staff Dec 5, 2020 4:00 PM

In tough times like these, brands must show consumers can trust them: Arijeet Talapatra

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Arijeet Talapatra, CEO, Transsion India, talks about the way forward for the global premium smartphone brand, Tecno

Neeta Nair May 20, 2020 9:25 AM