Acer India's marketing head Sooraj Balakrishnan discusses how retail fared for the company in 2023, why gaming will be a priority for Acer even in 2024, the preferred media mix and more

Sohini Ganguly Jan 18, 2024 8:15 AM

Guest Column: Sooraj Balakrishnan, Head of Marketing, Acer India, writes on how Marketing Technology has an important role to play in the B2C and B2B segments 

Sooraj Balakrishnan Nov 8, 2023 1:19 PM

At the Pitch CMO Summit 3.0, a panel discussed how brands are acing the online shopping research experience to boost brand salience

exchange4media Staff Sep 28, 2021 9:12 AM