Sparx’s new film with Akshay Kumar celebrates the ‘never give up’ attitude
The film shows a kite flying sequence
sparx
Sparx unveils 'Sparx – it’s in me' campaign featuring Akshay Kumar
The campaign has been created by DDB Mudra
We want to grow through multi-brand outlets and e-commerce platforms: Gaurav Dua, Relaxo
Dua, Executive Director - Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated growth, the outlook for retail, and more
Sparx riding the T20 wave
The brand has taken sponsorship of Super 4s on IPL and is betting big on digital media