Himalaya Wellness Company launches campaign on Koflet
The campaign is timed for the autumn/winter season
Date-wise News
Wavemaker India ropes in Jasmine Sachdeva and Dipika Bhasin
They have been appointed as Managing Partner and Head for Team Reckitt
Well-rounded approach fuelled our success in FMCG: Vineeth Viswambharan, Adani Wilmar
Vineeth Viswambharan, Associate Vice President – Marketing & Sales, AWL, spoke to e4m on the company’s marketing success story, advertising spends, expansion plans and more
Anmol launches ‘Swad Sapno Ka’ campaign for DreamLite
The campaign has been created by Infectious Advertising
Sparx’s new film with Akshay Kumar celebrates the ‘never give up’ attitude
The film shows a kite flying sequence
Maxivision Super Specialty Eye Hospitals ropes in M S Dhoni as ambassador
The brand wants to build on Dhoni’s attributes like trustworthiness, reliability and excellence
Anu Sikka elevated as Business Head – Kids Entertainment, Viacom18
Rohan Lavsi promoted as Business Head - Hindi Movies Cluster
We're excited to build future with such incredible local Indian talent: Evan Spiegel
The CEO and Co-Founder of Snap engaged in a fireside chat with Snap APAC President Ajit Mohan at the company’s inaugural APAC AR Day in Mumbai
Engagement for purpose: A renewed focus on ESG - Environment, Social, and Governance
Guest Column: Strategic Communications Consultant Anup Sharma writes about the need for organisations to be purpose-driven, going beyond business and making a larger impact on the community
Indigomusic.com launches ‘Indigo Club Vibes’
The show features tunes picked from the deep alleys of underground music and by DJs who create a true house music vibe
‘Trust is an issue between clients and agencies’
At the e4m Confluence, industry heads participated in a panel discussion on pricing models, transparency issues, strategies, and more
Hindu businessline confers 'Changemaker of the Year' title on Reserve Bank of India
The honour was part of the Hindu businessline Changemaker Awards 2023
Higher viewability does not mean higher performance: Jaiti Hariani, DoubleVerify
The e4m Confluence summit saw the Business Director of DoubleVerify share insights about the the four core pillars of media quality, the DV Authentic Attention product and more
17 year old documentary filmmaker Rhea Bakshi’s wins “Young Achievers’ Award”
These awards are presented to individuals and organizations in recognition of their exceptional achievements
Sonam Kapoor stars in new ad for ITC Vivel
The ad has been conceptualized by Brand David
vivo celebrates the joy of homecoming in new Diwali campaign
The campaign is crafted by FCB India
Tribes Communication appoints Meenal Brahmane as Group Creative Director
Brahmane has won national and international awards for her thought-provoking ideas, including Cannes Lions among others
Adarsh Nair moves on from Bharti Airtel as its Chief Product Officer
His resignation was reportedly accepted on November 3, according to a regulatory filing
Ravi Santhanam promoted to Group Head & CMO at HDFC Bank
He was previously the CMO and the Head of Corporate Communications, Head - Liability Products and Managed Programs
Virat Kohli's century creates new Disney+ Hotstar record with 4.4 cr in concurrent viewers
The platform claimed that India vs South Africa match marks the highest peak concurrency number achieved across all formats of cricket, breaking their recent concurrency record of 4.3 crore viewers
magicpin wishes everyone 'Happy Holi' ahead of Diwali
The quirky OOH campaign across Delhi-NCR is a subtle dig at the city's declining air quality
Flywire gets ^ a t o m network as creative AOR
The agency has been onboarded as its integrated creative agency for India
On Diwali, brands light up MarTech space to reach consumer heart and wallet
The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts
OOH is expected to soar by more than 20% this festive season: Ajay Mehta
Ajay Mehta, MD – Cinema and OOH, GroupM India, speaks to e4m about the growth expected in the OOH sector, their display for Sprite during the India-Pak match, and more
Affle India Q2 net profit up 13%
The company has recorded a revenue of Rs 431 crore for the quarter
Bingo takes a spicy dig at Lay’s with a sweet deal for Bunshah
Bingo has offered the Instagrammer a literal truckful of spicy chips after the latter expressed his utter disappointment at Lay's new Magic Masala flavour
Virat Kohli: A brand journey in 'Kohli-ty'
Kohli celebrated his 35th birthday on November 5 with a smashing century against South Africa at the World Cup. Here's looking at some of his brand endorsements this year
The world is looking at India as the biggest marketplace: Anchit Nayar, Nykaa
The CEO of Nykaa Beauty shared the company’s strategies and the Indian growth story on the sidelines of the preview event for Nykaaland
Saudi Arabia keen on buying IPL stake: Reports
As per a Bloomberg report, government officials in India have been told about Saudi Arabia's interest in acquiring a significant stake in a holding company for IPL that could be valued at $30 billion