The Danish sportswear brand is looking at this partnership as an avenue to invest in Indian football and further explore new paths to develop the sport in India
ASICS’ brand athlete and fast bowler Bhuvneshwar Kumar shared his story of dedication and perseverance after being unable to perform well in the 2015 World Cup series due to injury
The campaign celebrates the stories of Weightlifting World Champion Saikhom Mirabai Chanu, Himanshi Goyal, body-positivity proponent and Nishriin Parikh, a 53-year-old professional body-sculptor
The campaign has been conceptualized and executed by Schbang and encapsulates the innate characteristics of Bumrah himself - be it on-field or off the field