From Jennifer Aniston to Tina Fey to Kris Jenner, the who's who of the entertainment world graced TV commercials this Super Bowl
Ads this year were high on nostalgia with major actors reprising beloved movie and TV roles
This is being seen as an attempt to get advertisers back on the platform
Yan Liu, CEO, TVision, explains how marketers can plan and optimize TV advertising by leveraging attention measurement in a cluttered ecosystem