Twitter to offer free space to advertisers: Reports
This is being seen as an attempt to get advertisers back on the platform
Twitter has said it is going to offer free space to advertisers, media networks have reported.
Some news reports said this was being timed around the Super Bowl week for attracting promoted tweets. The tech company is trying to match advertisers’ ad spending of up to $250,000, an article said.
Twitter recently said it was going to bring new controls that would allow advertisers to prevent their ads from appearing above or below tweets with certain keywords. This has been seen as an attempt to lure advertisers back to the social media platform that has seen various companies exit since the takeover by Elon Musk.
In another move to appease advertisers, Twitter owner Elon Musk recently informed users that the platform has rolled out a "view count" feature. Brands and marketers are expected to make the most of this feature to measure the ROI of sponsored tweets or ads.
