supply-path-optimization-initiative
PubMatic Co-founder & President shares that SPO's demand will increase further as more & more buyers are looking to consolidate supply paths for advanced targeting solutions & best ad inventory
Kanchan Srivastava Apr 18, 2022 8:54 AM
The project will give brands and advertisers across the Asia Pacific region more visibility into the programmatic supply chain
exchange4media Staff Nov 11, 2020 12:15 PM
