According to Disney Star, the show has garnered five times more revenue than the 2022 T20 World Cup and two times more than the 2021 edition
While the retirement will surely not change the love that the two cricketers get from their fans, experts are divided on the impact on their brand value
This will be applicable for 10 matches, including the India matches, semi-finals and finals
The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium
Both Star Sports and Disney+ Hotstar have roped in over 50 brands each, say market sources
A 10-second ad spot for other matches is being sold for Rs 14-15 lakh