According to Disney Star, the show has garnered five times more revenue than the 2022 T20 World Cup and two times more than the 2021 edition

e4m Staff Aug 3, 2024 10:17 AM

While the retirement will surely not change the love that the two cricketers get from their fans, experts are divided on the impact on their brand value

Chehneet Kaur & Payal Gwalani Jul 2, 2024 9:28 AM

This will be applicable for 10 matches, including the India matches, semi-finals and finals

e4m Staff May 16, 2024 11:20 AM

The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium

Javed Farooqui Nov 9, 2022 8:21 AM

Both Star Sports and Disney+ Hotstar have roped in over 50 brands each, say market sources

Javed Farooqui Oct 13, 2022 8:13 AM

A 10-second ad spot for other matches is being sold for Rs 14-15 lakh

Sonam Saini Oct 4, 2021 8:08 AM