Traditional advertising strategies banking on specific weather patterns are no longer reliable, and the need is to be flexible and adaptive, say industry observers
Experts believe that Bard will create some unique opportunities for brands to reach their audiences in a manner more natural than before
The digital-first full-service advertising agency has assigned new roles to Shivani Kamdar, Tanvi Bosmia and Aakash Gopalani in the Content and Brand Experience verticals
Advertisers jumped on the moment marketing bandwagon on the counting day to leverage conversations and to benefit from the rub-off effect, say experts