Traditional advertising strategies banking on specific weather patterns are no longer reliable, and the need is to be flexible and adaptive, say industry observers

Shantanu David Feb 28, 2023 9:15 AM

Experts believe that Bard will create some unique opportunities for brands to reach their audiences in a manner more natural than before

Shantanu David Feb 8, 2023 7:43 AM

The digital-first full-service advertising agency has assigned new roles to Shivani Kamdar, Tanvi Bosmia and Aakash Gopalani in the Content and Brand Experience verticals

exchange4media Staff Feb 7, 2022 10:27 AM

Advertisers jumped on the moment marketing bandwagon on the counting day to leverage conversations and to benefit from the rub-off effect, say experts

Tasmayee Laha Roy May 4, 2021 9:17 AM