The Cadbury Dairy Milk & Star Sports partnership created many memorable experiences for the MCA ground staff through various initiatives
During the innings break, viewers were presented with an augmented reality show featuring a majestic eagle that swooped into the stadium and took everyone by surprise
The super-app brand leveraged the mega event on broadcast through an array of assets that helped drive impact for its launch
Saini, VP & Head of Brand at Meesho, talks about the brand’s motivation behind associating with Tata IPL as Broadcast Sponsor and what makes Tata IPL far more than an advertising property
As per the TAM Sports- IPL Advertising report, 7 Up led the exclusive brands' list on regional sports channels
According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year
The matches would be telecast on the streaming platform for 5th consecutive year
The new technologies have been spearheaded by Disney Star’s R&D arm - Star Lab which develops innovation in emerging technologies
The league will begin tomorrow
OLX Autos will be leveraging Fall of Wickets and DRS features in IPL 2022
The ticket booking platform will also manage venue services for all stadia including Gate Entry and Spectator Management
The film challenges to take the Delhi Blues lightly at one’s own risk
The new launches with creative innovations, ahead of the upcoming Tata IPL 2022, is expected to take fan engagement beyond cricket
The #YehAbNormalHai campaign, directed by Vasan Bala, will be released in seven languages
The 4th article in the PowerPlay Series talks about how this year’s recently concluded mega auction sets the stage for a successful 15th edition slated to deliver exponential visibility