An advertising veteran, Bose was CEO at Ogilvy and COO of DDB Mudra

exchange4media Staff May 10, 2023 9:46 AM

e4m has learnt that IOAA is on the verge of filing a complaint with the Economic Offences Wing

exchange4media Staff Dec 17, 2020 8:59 AM

OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period

Noel Dsouza Sep 2, 2020 8:20 AM

In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts

Noel Dsouza Jul 6, 2020 8:34 AM

Malhotra, the agency’s Founding Partner & CEO, will now be leading all operations in the wake of Pratap Bose’s exit

exchange4media Staff May 9, 2020 9:58 AM

Bose is an advertising industry veteran and the former President of The Advertising Club

exchange4media Staff May 8, 2020 11:55 AM

OOH experts elaborate on the challenges brought by the COVID-19 lockdown, the strategies being used in these difficult times and the hopes for a bounce back

Noel Dsouza Mar 26, 2020 8:26 AM

The 1000-foot-long billboard showcases Hotstar's vast library of content, from Mission Mangal to Kasauti Zindagi Kay

exchange4media Staff Mar 17, 2020 4:57 PM

The agency has been conceptualised to bring true integration in campaigns, understand brand requirements and help create consumer connect

exchange4media Staff Jan 15, 2020 5:02 PM