The Social Street's Pratap Bose no more
An advertising veteran, Bose was CEO at Ogilvy and COO of DDB Mudra
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IOAA likely to file complaint against The Social Street
e4m has learnt that IOAA is on the verge of filing a complaint with the Economic Offences Wing
Licence fee waiver by MSRDC augurs well for Mumbai OOH ecosystem: Experts
OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period
Unified measurement system will boost growth for OOH biz, say industry heads
In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts
Mandeep Malhotra to take charge of The Social Street
Malhotra, the agency’s Founding Partner & CEO, will now be leading all operations in the wake of Pratap Bose’s exit
Pratap Bose steps down as Chairman & Founding Partner of The Social Street
Bose is an advertising industry veteran and the former President of The Advertising Club
How is the Out Of Home industry coping with the COVID-19 Stay At Home advisory?
OOH experts elaborate on the challenges brought by the COVID-19 lockdown, the strategies being used in these difficult times and the hopes for a bounce back
Hotstar & The Social Street put up India's longest billboard
The 1000-foot-long billboard showcases Hotstar's vast library of content, from Mission Mangal to Kasauti Zindagi Kay
The Social Street announces inclusion of integrated outdoor services The Blank Canvas
The agency has been conceptualised to bring true integration in campaigns, understand brand requirements and help create consumer connect